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115. How to use LinkedIn for new job opportunities and career advancement.

career advancement job hunting linkedin personal brand promotion
The Job Hunting Podcast Episode 115

Happy New Year, everyone!

This episode is going live in the first week of 2022, as I take a break from podcasting to enjoy the Australian Summer. So I'm rebroadcasting an episode that I think is perfect for January.

Did you know that job search spikes to a year high during January? And that many people use the holiday break to update their LinkedIn profiles?

What you will learn in this episode:

  • My personal journey and evolution on LinkedIn: How and why I changed my profile and activity over time.
  • The results I got and how I believe LinkedIn has been instrumental in supporting my career advancement and my transition into business ownership.
  • The importance of being intentional and having a strategy in mind to get the same results (or even better!) on LinkedIn.
  • I'm sharing the top 3 things you should consider doing right now to elevate your executive presence on LinkedIn a few takeaways that I think will help you a lot.
  • And I'm going to suggest how you can take it a step further to guarantee that the time you spend on LinkedIn pays off and brings you the connections, networks, invitations that will support your career in the short, medium, and long term.

 

How I updated my LinkedIn profile and activity over time.

I believe the following years were the critical tipping points of my career, where I either used LinkedIn to propel me forward or adjusted LinkedIn in line with where my career was progressing. In the podcast episode, I explain each milestone in more detail to share with you my personal journey and evolution on LinkedIn when it comes to my presence and messaging, and how and when I update my profile and activity:

  • 2008 - The beginning of LinkedIn
  • 2010 - Moving sectors
  • 2012 - Senior national role
  • 2014 - CEO role
  • 2016 - Liberation and LinkedIn articles
  • 2018 - Doing a 180 on my profile, articles, and posts to match my business
  • 2021 - Crystalized my business on LinkedIn, resulting in many new clients.

The results I got by using LinkedIn strategically.

LinkedIn has been instrumental in supporting my career advancement and my transition into business ownership. These are the key steps I took on LinkedIn:

  1. Being intentional and having a strategy in mind.
  2. Constantly adjusting my message on LinkedIn in line with my career phase and plans.
  3. Making great connections over time: headhunters, recruiters, colleagues, and like-minded people. 

The three things you should consider doing right now on LinkedIn.

I discuss the following three strategies in more detail in the podcast episode. I believe that activating them can help elevate your executive presence on LinkedIn and help you now and in the future:

  1. Your top banner is your blue-chip LinkedIn real estate: invest in getting it appropriate for you, your industry, and your employer.
  2. Don't try to imitate others - it won't work for you.
  3. Your activity is just as important as your profile, if not more!

 

Take it a step further to guarantee the time you spend on LinkedIn pays off.

LinkedIn should bring you job opportunities, new connections, a professional network, and invitations that will support your career in the short, medium, and long term. If it's not doing that for you, and you want to speed up your results, I've designed the following services to help you:

  • Free LinkedIn Check-list: You can download for free my Linkedin Check-list. This will help get your LinkedIn review started and ensure you're ticking all the boxes on Linkedin to get your profile and activity noticed in such a way that allows your career progression.
  • Linkedin Audit: I will review your LinkedIn top to bottom, providing you with dozens of recommendations for improvement based on your career goals. You will receive it as a video recording that is yours to keep, so you can refer to my advice and tips as you make changes to your LinkedIn. Click here to learn more.
  • Coaching: My group coaching is starting soon. This is an excellent opportunity to dig deeper into your value proposition. Because LinkedIn is just a mechanism to get it out, like a car that takes you places. You need to know where to go. Click here to register your interest.

LinkedIn will support your career.

I mean that it will get you new job opportunities! I have plenty of personal and client experiences to back this claim. So if you are a bit skeptical, remember that you are working with a sample of one (i.e., you), whereas my sample is much larger!

And it does not require you to be on LinkedIn all day long! I believe one hour per week is enough to activate the LinkedIn muscles to help you achieve your goals!

Podcast Episode Timestamps:

  • [06:12]- How I updated my profile and activity over time and results.
  • [31:56] - My top 3 tips: what you should consider doing right now to elevate your executive presence on LinkedIn.
  • [36:50] - Take it a step further: guarantee the time you spend on LinkedIn pays off and brings you the connections, network, and invitations that will support your career in the short, medium, and long term.

Links mentioned in this episode:

Are you new to The Job Hunting Podcast? 

Hello, I’m Renata Bernarde, the Host of The Job Hunting Podcast. I’m also an executive coach, job hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. 

If you are 1) an ambitious professional who is keen to develop a robust career plan, 2) looking to find your next job or promotion, or 3) you want to keep a finger on the pulse of the job market so that when you are ready, and an opportunity arises, you can hit the ground running – then this podcast is for you. In addition to The Job Hunting Podcast, I have developed a range of courses and services for professionals in career or job transition. And, of course, I also coach private clients. 

So there is no excuse – I’m determined to help you! I want you to feel empowered, nail your next job, and have the career you want.

Please support The Job Hunting Podcast: Follow, subscribe, share, rate, and review:

Thank you so much again for listening to the episode. If you enjoyed the content, please leave us a review and give it a 5-star rating on your podcast platform of choice. A review is the best gift you can give to a podcaster; I'll be so happy you wouldn't believe it! Writing a review and giving it five stars helps the podcast reach more people like you who want guidance and support in job hunting and career advancement. You can subscribe, listen, rate & review The Job Hunting Podcast on:

Enjoy the episode and ciao for now!

RB

Renata Bernarde | Job Hunting Expert | Founder, Pantala Academy

Book a time to discuss 1-1 coaching and achieve your goals faster

[email protected]

www.renatabernarde.com

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I cannot recommend it highly enough.

To my friends and colleagues who are currently job hunting, this podcast is for you. Renata Bernarde and her stellar line up of guests very generously share their perspective, advice, behind-the-scene secrets, tips, and anecdotes. "It's called The Job Hunting Podcast (it is what it says on the tin!) Guests include Anita Ziemer, Michelle Redfern, Mohit Bhargava. I cannot recommend it highly enough. Run. Don't Walk." - LinkedIn post shared by Amber Knight.

We listened, and we both got jobs!

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